project description

Pescara 2019 election campaign

During the 26 May 2019 municipal elections in Pescara, we were responsible for the communication of the entire centre-left coalition and the candidate for mayor Marinella Sclocco.

We came up with the slogan ‘novelty is in the air’ to support the fact that no woman had ever been elected mayor in Pescara and that Marinella could therefore be a novelty in terms of gender, ideas and values.

The brushstroke becomes the main sign and container for images and photographs. The vibrancy of the colours explodes in each poster and brings out the character of the candidate. We developed the visuals for the entire campaign: from the civic list’s Sclocco Sindaco banner, to that of Città Aperta, to the holy cards of all the candidates, to the committee’s set-up, all the printed and digital graphic media, the videos for social media, and the photo and video reports, throughout the month-long campaign.

In addition, we took care of the filming and video editing of programme points and emotional reporting throughout the campaign.