project description

Development of the visual identity of the Country House

Particularly fond of this place, we had the pleasure of getting to know La Casa del Gelso in its early days.

Having found it with only its logo and menu already created but without a visual identity, we developed the entire corporate image by designing a mood that reflected the history and ambience of this wonderful property. Of great grandeur is the mulberry tree that characterises the courtyard of the house, so the graphic element chosen is a mulberry branch with a vintage retro style, like old illustrated encyclopaedias.

Light grey and off-white papers with different weights and textures were chosen to make folders, letterheads, business cards and explanatory leaflets.

The main colour is a natural shade earth. Clean, desaturated images and graceful typefaces are the hallmarks of the image built for them.

Communication manager: Francesca Schunck