Before being Avanguardia, the Dental Centres of Montesilvano, Martinsicuro and Sulmona were affiliated with Dentalcoop. Wanting to leave franchising to set up on their own, they needed to change their name and appearance, breaking away from the Dentalcoop corporate image, redesigning a style that would be reliable, clean, innovative and at the same time guaranteeing the high level obtained and maintained in the eyes of their customers. Indeed, the greatest difficulty was accompanying the employees, customers and administrators of the three Abruzzo centres during this delicate conversion phase.

Staying ahead. Being innovative and always up-to-date. The name is a common noun, easy to understand, even very direct and cheeky, but it strongly encapsulates the centres’ distinctive features: technology, innovation and wisdom.

The first European avant-garde of the early 20th century was Futurism. Here too, the decision was made to give a clear reference to this movement, in the construction of the logo: a stylised tooth forming the background to the name Avanguardia – dental centre. The font used is not by chance Futura Round.

The development of the corporate identity involved all three locations, from the business cards, to the patient file, appointment cards, letterhead, etc.

Creative direction: Enrico Peca
Visual design: Martina Montemagno
Account manager: Cassandra della Rovere

L'articolo Avanguardia Centro Odontoiatrico proviene da Spazio010 | Studio Creativo.

Naming | logo | corporate image

An association that recovers and selects second-hand and antique books, organising events and literary presentations, asked us to design their visual identity and come up with a name to represent them. The founders have a real mobile cart, ‘Silvano’, from which they sell books, like the Parisian Bouquinistes, a reference given to us by the client. The Bouquinistes are second-hand book dealers and antiquarians on the banks of the Seine in Paris. Hence the name Le Sponde. Spónda s. f. [lat. spŏnda ‘edge, margin, extreme limit’]. Place of meeting and communication between peoples. The pattern, the graphic design stylises pebbles in a raging river, which become almost primitive, rupestrian signs. The colours recall the tones of the wildest nature.

L'articolo Le sponde proviene da Spazio010 | Studio Creativo.

Development of the visual identity of the Country House

Particularly fond of this place, we had the pleasure of getting to know La Casa del Gelso in its early days.

Having found it with only its logo and menu already created but without a visual identity, we developed the entire corporate image by designing a mood that reflected the history and ambience of this wonderful property. Of great grandeur is the mulberry tree that characterises the courtyard of the house, so the graphic element chosen is a mulberry branch with a vintage retro style, like old illustrated encyclopaedias.

Light grey and off-white papers with different weights and textures were chosen to make folders, letterheads, business cards and explanatory leaflets.

The main colour is a natural shade earth. Clean, desaturated images and graceful typefaces are the hallmarks of the image built for them.

Communication manager: Francesca Schunck

L'articolo La Casa del Gelso proviene da Spazio010 | Studio Creativo.

Design | corporate image

The Festa dell’Unità, an important event for the city of Pescara, is organised by the provincial Democratic Party. In visual communication, the U becomes a sign that unites and encapsulates the logo. The visual communication of the event included the new logo and all the formats disseminated online and offline.

L'articolo Festa de l’Unità 2017 proviene da Spazio010 | Studio Creativo.

Sciarr Line labels – Azienda Agricola D’Alesio

The creation of the Sciarr line labels stems from a historical brief. This line is in fact dedicated to the great-great-grandfather of the D’Alesio family who lived in 1863, Alessio D’Alesio known as ‘lo Scione’, a terminology used to describe tall, impetuous and cyclonic men. After studying the black and white photo and contextualising the historical period between the late 1800s and early 1900s, illustrations by Gustave Dorè were used as a reference for the creation of the sketch, simulating the technique of engraving. The contemporaneity is enhanced by the relief print of the earrings, in yellow, and the line, in blue, that contours the left silhouette of the subject. They become distinctive features of the entire line.

The bottle is a burgundy, cork stopper and transparent capsule. The combination of these elements with the help of a unique label, made on white natural hammered paper, has made it possible to create an organic, young and fresh wine line. The colour palette is created on the basis of the reference wine.

L'articolo D’Alesio Etichette Linea Sciarr proviene da Spazio010 | Studio Creativo.

Italo Lupo’s new jewellery line

This was the campaign designed for Italo Lupo, on the occasion of the launch of the new product called Strings. The logo, packaging and adv were designed for the inauguration at Spazio Arde in Pescara.

model: Arianna D’Amato, in art Aria

L'articolo Strings | Italo Lupo proviene da Spazio010 | Studio Creativo.